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How AI will globalize the creator economy
Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.
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Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
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Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
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[WEBINAR] What the Future: Teen
Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
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Attack of the drones: six in ten perceive threat from AI-based defense systems
Yet, only 43% of respondents are confident in their government’s ability to respond to such a threat.
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There’s strong bipartisan support for Biden’s executive order on AI
More than 70% of Democrats and Republicans support developing standards to test that AI systems are safe, according to new polling from the Ipsos Consumer Tracker
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Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.
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Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age group's relationship to gaming? Listen in as we explore their spending priorities within the gaming ecosystem, monetization opportunities, and more!
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[WEBINAR] What the Future: Conflict
Join us for an exclusive look at the known unknowns (and unknown unknowns) that will shape the future of war, the ramifications they could have on businesses, brands, and beyond.
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ARF: How AI Judged the Ogilvy Awards
The role of artificial intelligence (AI) in the advertising industry has been rising, but how well can it match human judgement?