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U.S. consumer confidence regains most of its recent losses
Current and investment sentiment rebounds as Omicron recedes and stock market rallies
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Ipsos leaders named among the 50 most influential people in social analytics
Sandro Kaulartz, chief research officer for Ipsos SIA, and Steve Reeves, VP of Healthcare Digital Strategy & Social Intelligence in Ipsos’ Healthcare organization, honored on the Social Intelligence Lab’s first-ever Social Intelligence Insider 50
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Americans are excited for the Super Bowl (and the ads) again
With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day
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Ipsos Core Political : Presidential Approval Tracker (02/09/2022)
This week’s Ipsos’ Core Political shows that Americans remain mostly disapproving of President Joe Biden’s performance in office.
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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
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What a difference a (cresting) wave makes
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.