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The Super Bowl still has our attention – especially with younger Americans
The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.
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New survey explores key benefits of zero-rating
Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.
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Cliff’s Take: Rage Against The Machine?
What The Recent GameStop Mania Reveals About Our Collective State Of Mind
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Compelling Storytelling with Thought Leadership Research
Listen in as we illustrate the actionable strategies gained when conducting proprietary thought leadership research.
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Differences emerge between U.S. and Great Britain priority groups for COVID-19 vaccinations
Emergency service and teachers are top priority groups in both countries
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Consumer confidence holds steady following Biden’s inauguration
Partisan divergence widens as Republican sentiment declines further
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Ipsos receives top honors for mystery shopping program
MSPA Americas Shoppers’ Choice Awards Winners Announced.
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Brand Purpose Through the Lens of Personal Values
Revisit our recorded webinar to hear insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception, and how brands can bridge intent with action.
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Ipsos consolidates its out-of-home measurement leadership
Ipsos announced the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.