Compelling Storytelling with Thought Leadership Research

Listen in as we illustrate the actionable strategies gained when conducting proprietary thought leadership research.

The author(s)

  • Christopher Moessner Senior Vice President, US, Public Affairs
  • Jennifer Berg Director, US, Public Affairs
  • Katie Denis Consumer Brands Association, VP Research & Industry Narrative
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It's not just a poll. It's a platform. For more than 40 years, we've worked hard to build the Ipsos polling brand to mean accuracy, truth and insight. Because it matters. To us and to our clients who have something to say. We provide our clients with methodologically sound, reliable and defensible results that may be used to:

  • Establish themselves as thought leaders in their industry
  • Elevate their profile
  • Engage their stakeholders
  • Earn media coverage through compelling storytelling

Revisit our recorded webinar to hear how thought leadership research can help your organization move forward, including an inspiring case study with Consumer Brands Association. And don't miss these 3 key take-aways:

  1. As a rule, people are curious (about other people, about their hopes and dreams, their ideas) and they like to learn new things all the time. The public and the press are that way too, so the need for fresh content, particularly new insight on an issue or idea, will always be in high demand.
  2. These new insights must be stitched together in a way that engages your audience to learn more about the issue. Be sure your delivery of the data breaks new ground through a creative and thought-provoking story. 
  3. Be first on the scene: drive the conversation on issues of the day in a way that both brings this new insight to the public and puts your organizations' spin on it. It is all about shedding light and being forward-thinking; bringing information to the public that they can use to improve their life or learn something new.

The author(s)

  • Christopher Moessner Senior Vice President, US, Public Affairs
  • Jennifer Berg Director, US, Public Affairs
  • Katie Denis Consumer Brands Association, VP Research & Industry Narrative

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