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Brand Storytelling Genius
Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.
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Global Consumer Confidence Is Declining
Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.
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Story Creation in the Digital Age
Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Storytelling in the Digital Age
View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.
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Reuters/Ipsos Data: Core Political (12/19/2018)
Immigration and healthcare are tied for the most important problems in America.
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New Global Poll finds Four Concerns Top the US’ Worry List: Healthcare, Crime, Immigration, and Moral Decline
Meanwhile, the majority in most countries think their nation is headed in the wrong direction
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Reuters/Ipsos Data: American Perceptions on Climate Change (12/13/2018)
A third of Americans believe that climate change is an imminent threat.
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Reuters/Ipsos Data: Core Political (12/12/2018)
President Trump remains popular among Republicans, while Democrats are extremely critical of his performance.