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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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In the race to be the next mayor of New York, Adams leads but ranked-choice voting means the race is still wide open
New Ipsos poll just ahead of the Democratic primary election in New York shows crime and safety remains top issue for voters
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Americans will face more traffic and complexity in hybrid work world
Ipsos finds that Americans’ desire for “flex in the city” will mean a bumpy reentry
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Americans Set to Shatter Summer Vacation Spending Records as Pent-Up Demand Causes Vacation Confidence to Surge
Summer Vacation Spending Could Grow by 50% Over 2019 Levels
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Ipsos Core Political Survey: Presidential Approval Tracker (06/17/2021)
President Biden continues to benefit from higher approval ratings than President Trump had at this time last year
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Reuters/Ipsos Poll: Electric Pick-up Trucks (06/17/2021)
Americans agree that pick-up trucks are part of the American way of life but are not as receptive to electric versions of them
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On Juneteenth, What Does Increased Allyship Mean for Businesses?
If we take a look at the future of allyship and racial injustice in our country, we have reasons to be optimistic.
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The case for a hybrid economy
Evidence mounts that people want to keep their new routines as they also return to the world
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Global consumer confidence at highest reading since March 2020
Jobs Index displays sixth consecutive month of gains