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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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[WEBINAR] It’s Time for a Media and Data “Bill of Rights”
Please join Ipsos as we surface the critical aspects of data ownership, and detail why it's time for a marketers bill of rights.
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Adding AI to ads, search and social media drastically lowers Americans’ trust
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Ipsos Creative Excellence Awards: Super Bowl LVII
Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Speed dating with innovations: What’s your innovation’s pick-up line?
Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
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Americans are greatly concerned about social media’s impact on children
New Knight Foundation poll conducted by Ipsos also finds that there is less concern about censorship on social media
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Lindsay Franke appointed as President, Ipsos North America Service Line Cluster Lead
Franke will lead a group of businesses specializing in SMX communities, innovation and creative development
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[WEBINAR] Short Form Videos: Tips for Brands & Advertisers
Join Ipsos experts from our Media & Entertainment Platforms (MEP) Service Line for our latest insights exploring consumer usage and attitudes, as well as tips for brands on ways to increase and grow consumer engagement.