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ARF: Cross-Cultural Insights Strategies for 2025
Join Ipsos’ Janelle James who will moderate the next ARF Cultural Effectiveness Council to explore how consumer expectations are evolving, what’s working in today’s environment, and how marketing strategies can adapt.
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April 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Expectations and Jobs Indices Continue to Fall
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
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Vibe Check: Consumers are freaking out about the government
How uncertain are Americans? Very, according to the Ipsos Vibe Check.
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Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
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Polarization is spilling over into tech, while wokeness stays the same
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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What the Future: Pets
Revisit our on-demand webinar to hear insights about the shifts in pets’ roles in our homes and society, and how that may evolve in the future.