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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
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THE QUIRK’S EVENT: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations, including Los Angeles (February) and New York (July).
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Some Democrats are still voting with their wallets
However, compared to mid-February, slightly fewer Americans report stopping spending to protest a company’s stance on politics
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Singapore leads Resonance and Ipsos’ Asia-Pacific Best Cities report
First-ever ranking of region’s leading cities includes findings from Ipsos survey of over 7,000 people across nine countries
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Many Americans are losing faith in the safety of air travel
Three in five (57%) high-income Americans say they're losing confidence in the safety of air travel, according to the Ipsos Consumer Tracker
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Dermatology providers say chronic hand eczema is widely misunderstood and inadequately managed
A LEO Pharma Inc. survey conducted by Ipsos
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Three in five Americans say the cost of living is going in the wrong direction
About half say the country generally is off on the wrong track, Reuters/Ipsos polling finds
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Grocery prices are up, and older Americans are most concerned
According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.
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It's not just eggs: Americans feel prices are higher on most goods
Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker