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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.
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One in three incorrectly believe their country is one of the biggest hosts of refugees globally
Excluding Turkey, Colombia and the US, who are the actual top 3, this means that 3 in 10 in the rest of the countries surveyed incorrectly overstate the true position of their country, according to data from the UNHCR for 2021.
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U.S. Consumer Investment and Expectations indices drop to lowest level in more than 10 years
Anxiety among young Americans and Democrats accelerates decline in overall consumer sentiment
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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U.S. consumer sentiment falls to lowest point in 18 months
Purchasing confidence tumbles as Americans expect inflation to continue rising
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Does the auto industry have an electric vehicle generation gap?
Insights from the 2022 Mobility Navigator suggest a dramatic difference in how older buyers view EVs vs. their younger counterparts.