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How understanding barriers to early treatment can transform healthcare
Even with scientific breakthroughs, convincing patients to get care is the next great challenge. Ipsos’ Hannah Brown explains how best practices research can help practitioners shift patient attitudes from fear to empowerment.
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Questions for the future
From an aging population to artificial intelligence, these are the crucial health and wellness questions that leaders in public health, women’s health, technology, aging and consumer health need to consider to prepare for the future.
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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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What do Americans feel is the most important issue facing the country?
Five charts on what issues Americans feel are the primary issues facing the country
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Americans think America’s greatness continues to decline
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
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A plurality of parents expect to spend the same on back-to-school
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
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People still largely prefer humans to create content, not AI
About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.
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Half of Americans don’t know electric vehicle tax credits are expiring; few are planning a purchase
Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.
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Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
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Storm clouds on the horizon
Below are five charts on where Trump’s approval rating stands now and the issues that Trump will have to weather to hold onto his approval ratings