Search
-
Most Americans read, but it's not our priority leisure activity
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
-
How the public felt about tariffs leading up to Liberation Day
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs
-
The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
-
Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
-
Most Americans are worried about an apocalypse. But different ones.
Americans are most concerned about the collapse of U.S. democracy, while others are worried about economic collapse or World War III, according to new data from the Ipsos Consumer Tracker.
-
Most Americans think a recession is coming
Three in five Americans (61%) think the U.S. is headed for a recession in the next year, and only 24% think the economic news they read is positive, according to new data from the Ipsos Consumer Tracker.
-
Most Americans, across party lines, oppose Medicaid funding cuts
New NAMI/Ipsos poll finds that a strong majority favor protecting federal Medicaid funding to help people access mental health care
-
Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
-
The State of Democracy, according to Americans
Five charts on where Americans stand on the state of democracy
-
Accessible Online Banking
Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.