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Few support the latest round of executive orders
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his third week of office
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Lingo State of Wellness 2025: Glucose Gap Report
Lingo/Ipsos survey explores what people in the U.S. and U.K. know about metabolic health
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Ipsos announces winners of 2025 Ipsos-CARD Dissertation Proposal Award
Winners to present research in webinar on March 11
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Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
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What elevating pets in our families and society means for business
What happens when pet parenthood goes from a playful co-option to a sincere identity? Boise State University’s Shelly Volsche discusses the ever-more-prominent role of pets in society and how it shapes the rest of our lives.
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How community panels help brands tap into growing trends
As the pet product market and other markets explode, brands can use community panels to tap into the emotional drivers behind pet ownership, says Ipsos’ Kristy Click.
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How AI could revolutionize how we connect with and care for our pets
John McHale, inventor of the Shazam band, thinks AI-powered pet collars could change the ways pets and people communicate and care for each other. Here’s how — and why.
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How humanizing pets is reshaping pet owners’ habits
More Americans are treating their pets like people — and what’s for dinner is no exception. Hill's Pet Nutrition’s Yvonne Hsu explains how pet diets are evolving and what that shift means for other sectors.
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How brands can balance price and premiumization in evolving markets
Ipsos’ Keri Christensen explains how research can help brands balance the competing demands for premiumization and affordable prices in a widening pet care market.
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How making pet care more affordable could make people healthier
Zoetis’ Jamie Brannan in conversation on the economics of pet ownership, the shifting landscape of pet care, and the ways animal companionship can improve human wellbeing.