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[WEBINAR] Affluents & Financial Services: A Webinar Examining the Wallets & Investment Accounts of Affluent Americans
Join Ipsos’ Dr. Steve Kraus for a complimentary webinar exploring emerging trends and key opportunities related to Affluents and financial services.
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Optimism Now Resides with Emerging Market Youth
Washington, DC — Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world.
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Six in Ten Small Business Owners in the U.S. Are Optimistic When Thinking About Their Financial Expectations for 2017
Technology Predicted to Have the Most Positive Impact on Business in the Year Ahead
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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A Third of Americans Who Are Employed Full- or Part-Time Report Not Receiving Any Formal Workplace Training from Their Current Employer
New York, NY - When it comes to formal workplace training, a majority of Americans who are employed full- or part-time say that they have received some form of instruction from their currently employer, including one in five who say that they have received formal training mostly online (20%) or in a classroom (16%), and another 30% who say that their training has involved a mix of both online and classroom components. However, another 30% of all Americans surveyed say that they have not received any formal workplace training from their current employer, according to a recent online survey conducted by Ipsos on behalf of Axonify.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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On Average, Americans Are More Likely to Rate Women as Looking Younger After Using Particular Skin Care Product, Versus Looking Older
When Testing `Before' and `After' Pictures of Five Women Who Used Murad Products, Four Out of
Five Are Rated as Looking Younger in the `After' Photos