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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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Cliff’s Take: Vaccine Hesitancy May Be Weakening
Employer mandates and FDA approval make the vaccine more palatable to some of the holdouts.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Cliff’s Take: Are the Kids Alright?
Teenagers emerge from the pandemic troubled by the direction of the country and less optimistic about their own futures.
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A strong majority of Americans want mask requirements back as delta surges
Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.
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Support for drafting women to the military has decreased since 2016
More men than women support including women in the military draft
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Global views on sports: 58% globally would like to practice more.
A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Americans show signs of ambivalence about the Olympics
But are most looking forward to watching gymnastics and Simone Biles.