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What it will take to help people trust AI for democracy
In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.
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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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How AI can reduce the friction in work and life
AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.
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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Indictment watch
Five charts documenting how Americans feel about Trump’s latest (and possible) indictments and how this could play into his aspirations for reelection.
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Insights to improve your online/mobile user experience
Improve the odds of designing a successful online experience for your customers and prospects by revisiting our UX Score Benchmark insights-filled on demand webinar here.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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Few Americans trust the companies developing AI systems to do so responsibly
New Ipsos poll also finds that most do not trust the federal government to regulate AI
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Storytelling Best Practices to Drive Brand Success
Revisit our virtual workshop featuring tips on incorporating Storytelling best practices in your research to help drive brand success.