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Texans want their next governor to prioritize immigration and COVID-19
The two most important traits for Texas’ next governor are “shares your values” (94% of registered voters say that’s important) and “has managerial experience” (important for 90% of registered voters).
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Ipsos shares ideas to create a more climate-conscious holiday celebration
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Americans with the highest level of knowledge on fetal development show strong support for abortion legality
Less than a quarter of Americans are well informed on the stages of fetal development
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Five online shopping barriers UX can solve
Is your e-commerce experience optimized for how consumers shop for your products, which attributes are important to them, and designed to meet (or exceed) their expectations?
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One month ahead, are people ready for Christmas yet?
It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
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The Evolution of the American Identity
The way Americans understand the legacy of racism influences how they view corporate communication and action around the issue. Here’s a few tips.
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Americans are split on ability to maintain diets during holidays
Two in three feel young artists are taken advantage of and support increased protection for their creative properties
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Most Americans will be more social this winter. Here’s why.
Feeling fear of missing out and increased comfort with the state of the pandemic Americans say they’re planning more indoor activities
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Bridging Purpose with Packaged Goods
Consumers believe that large companies are best equipped to affect environment-friendly changes. Here’s 3 things you need to know.
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Social Listening 101: How to understand consumers
We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.