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Gas prices aren’t hurting Americans’ summer plans … yet
Americans' summer plans for 2026 are roughly the same as they were in 2025, according to the Ipsos Consumer Tracker, but that may change if higher gas prices continue to linger.
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Almost all Americans think gas prices have gone up and will get worse
Almost all Americans (84%) think gas prices will get worse in the next few weeks, according to new polling from the Ipsos Consumer Tracker — and that’s affecting a number of things we do as consumers.
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Pressure at the pump
Below are five charts on how far gas prices have risen, how Americans are responding to the rise in gas prices, and what might come next
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Americans have mixed and contradictory views on obesity
A growing majority of Americans (74% up from 66% a year ago) see new medications showing potential to treat obesity, according to new data from the Ipsos Consumer Tracker.
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What are Americans willing to give up? Booze tops the list
About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.
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Most Americans drink caffeine daily, but it’s not just coffee
Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.
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More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen
More Americans are feeling “comfortable” with their economic situation since this time last year
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Ingredients for the perfect food: flavor, quality and affordability
Flavor, quality of ingredients and affordability are the most important factors when Americans describe their perfect foods, according to new data from the Ipsos Consumer Tracker.
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Older Americans are working hardest on their health
Americans over the age of 55 are far more likely than 18- to 34-year-olds to practice basic health maintenance, according to new data from the Ipsos Consumer Tracker.