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People are not fans of dynamic pricing
Only one in three Americans think dynamic pricing would allow them to get deals, according to the Ipsos Consumer Tracker.
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We’re mostly exhausted, but women really are
Six in ten Americans have often felt stressed, nervous or exhausted in past month, according to the Ipsos Consumer Tracker.
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One big way this holiday shopping season was different
One in three Americans say they spent more than they intended to over the holidays, according to the Ipsos Consumer Tracker.
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What do we think 2026 will look like?
Americans are cautiously optimistic about 2026 — for themselves personally, at least — according to the Ipsos Consumer Tracker.
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What’s changed and what hasn’t in our food habits
More than half (57%) of Americans say they prioritize foods with protein, according to the Ipsos Consumer Tracker.
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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Global Affairs: Key insights, data and solutions
Here’s Ipsos' best and freshest data and actionable intelligence on global issues for business leaders, policymakers and insights professionals
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Optimism will prevail
Below are five charts on how Americans felt about 2025, America’s predictions for 2026, and Americans’ optimism about their own lives
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71% of global citizens are optimistic 2026 will be better
The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).