Search
-
Brand America 2025
For decades, American brands have been among the United States’ most recognizable and powerful economic and cultural exports. But shoppers from China to Brazil may now be rethinking that relationship.
-
CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
-
The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
-
How AI can see which nutrition trends are sticking in consumers' kitchens
Ipsos' Kristy Click explains how AI can help researchers cut through conflicting signals and get a clear look at what’s really on Americans’ plates.
-
Questions for the future
From an aging population to artificial intelligence, these are the crucial health and wellness questions that leaders in public health, women’s health, technology, aging and consumer health need to consider to prepare for the future.
-
Ipsos, in partnership with W. Capra, announces 2025 Channel Check-IN: The C-Store Experience
Exclusive study will evaluate and rank how leading convenience store and travel center brands perform against customer expectations
-
Ipsos recognized by Forbes as one of America’s Best Employers for Women 2025
Our commitment to culture helps us attract and retain some of the industry’s brightest stars and best minds — and keeps Ipsos innovative, disruptive, and a great place to build a rewarding career.
-
How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts