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FQ LOUNGE @ Advertising Week
Join Ipsos in the FQ Lounge™ @ Advertising Week. Our experts will join dynamic panel discussions featuring some of the business world’s most creative minds and conscious leaders who are rewriting the rules, challenging the status quo, and changing the equation for everyone.
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Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
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How overconfidence fuels the indulgence of risk in prediction markets
The surge in prediction markets highlights a new dimension of risk-taking as indulgence. Dartmouth University’s Eric Zitzewitz discusses the nuanced behavioral patterns driving this trend and their broader implications.
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Americans show broad support for college athletes being paid through NIL and revenue sharing
New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes
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Americans are stressed but also hopeful. Here's why both are possible.
Eight in ten Americans say that the world is changing too fast, but 76% also say they're hopeful for the future, according to the Ipsos Consumer Tracker. Those aren't as contradictory as they seem.
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Most Americans aren't seeing positive news about the economy
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
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Why doctors and engineers are teaming up to make aging better
Johns Hopkins University is building a cross-disciplinary approach to eldercare, integrating AI and tech innovations. Dr. Peter Abadir explains the model and who will fund it as government cuts health research spending.
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How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
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Fewer Americans are planning summer travel
Americans are planning to do less this summer: Just 27% of Americans report they have international travel plans in the works for summer 2025 vs. 34% last summer, according to the Ipsos Consumer Tracker
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What the Future: Fandom
Revisit our on-demand webinar for insights into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses.