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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends
Join experts from Ipsos and leading U.S. brands for a live-broadcast panel discussion as we explore the nine Ipsos Global Trends, and unpack what they mean.
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Harris has slight advantage over Trump, unchanged from before the DNC
ABC News/Ipsos polling finds Trump has the advantage on key issues of the economy and inflation though
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Most think Harris will accept the outcome of the election. Few think Trump will.
New ABC News/Ipsos polling finds most Americans trust the election process and vote count
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Harris has small lead over Trump in latest Reuters/Ipsos Poll
National poll also shows more excitement among Democrats ahead of the election
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Proposed policy to end federal income tax on tips has bipartisan support
New Ipsos poll find that while proposals to eliminate taxes on tips has majority support among the American public, Americans are more mixed on potential outcomes
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Some Americans have delayed getting medical treatment for a variety of reasons
Ipsos poll on transportation equity and healthcare access
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
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Satisfaction with presidential candidates higher after Biden exit
New ABC News/Washington Post/Ipsos polling finds that Trump has the edge on economy and inflation, while more believe Harris is better fit mentally and physically to serve as president
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Four in five Americans believe it is important for Harris and Trump to debate
New Syracuse University/Ipsos poll also finds that Walz is seen as helping Harris’ chances at winning, while Vance is seen as hurting Trump’s