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Trump and Harris are locked in a tight race weeks before the election
New ABC News/Ipsos polling finds Trump maintains his advantage on the economy
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Most Americans feel both campaigns lack policy details as election approaches
New ABC News/Ipsos poll finds many are not as well off financially as they were when Biden took office
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Plurality of Americans want the next president to get inflation under control
One in five want the next president to build an economy that gives Americans a chance to succeed, safeguard democracy
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Trump has small advantage on inflation, the #1 economic priority for Americans
New Reuters/Ipsos poll finds close race among likely voters
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One in ten think the Supreme Court will decide the presidential election
In 2000 the presidential election was ultimately decided, in effect, by the Supreme Court in its Bush v. Gore decision. One in ten Americans thinks that’s how this election will wind, up, too, according to the Ipsos Consumer Tracker.
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People with higher incomes have more expectation of generational wealth
We keep hearing that this will be the largest transfer of wealth in human history — but what do Americans say about inheritances? The latest wave of the Ipsos Consumer Tracker investigates.
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The presidential race in the swing states remains a toss-up
Findings of a new Ipsos poll conducted among 2,009 residents of seven swing states
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Harris holds slight lead over Trump nationally
Ipsos longitudinal polling finds the presidential race is largely unchanged
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Predicting Opportunity in Emerging Therapies
We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.