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Betty White Is America's Favorite and Most Trusted Personality, and the Most Prone to Driving Brand Purchase

Survey Shows Maturity Makes Celebrities More Effective Brand Endorsers

Synovate Unveils Results from Inaugural Global Green Habits Study

Gender Bending Investments

Men and Women Not on the Same Page

One Third of American Pet Parents Consider Ingredients to be the Most Important Factor When Deciding Which Formula to Feed Their Pet

Just One in Ten Consider Age of Their Pet as the Most Important Factor

Seven in Ten (72%) American Teens Know of US President Barack Obama

Awareness of Various Celebrities and Public Figures is Higher Among Internet Super Users

More American Teens Think Mom's Cool (63%) Than Think the Same About Dad (47%)

But That Doesn't Mean Dad is More Strict

One Quarter (27%) Of American Teens Use Facebook Continuously Throughout the Day

Just One Quarter (25%) Don't Have a Facebook Page

American Teens Still Flocking to the Malls for Holiday Shopping, Despite Being Tech Super Users

Just One Quarter (26%) of Teens Plan to Rein in Their Holiday Spending This Year

Two in Three Americans Say they are Adjusting to Economy by Purchasing Fewer Holiday Gifts

Three-Quarters Say Current Economy Has Given Them a Chance to Focus on More Important Things Than Gifts

63% of Online Shoppers Search for Coupons or Deals at Least Once in a While When Shopping Online

21% Say They Regularly Look for these Deals