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Parents’ Perspective on Back-to-School Shopping
In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
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The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
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How to Avoid An #EpicFail
In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.
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Race Relations Poll in Partnership with UVA Center for Politics, via Reuters/Ipsos
Over half of Americans believe that race relations have worsened since President Trump took office.
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Reuters/Ipsos Data: Core Political (08/08/2018)
President Trump's approval rating remains steady. Democrats narrowly lead the congressional generic ballot.
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Digital & Content Marketing Summit
Join Ipsos’ Menaka Gopinath for insights into Exploring the Science Behind Social Engagement. Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?
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[WEBINAR] Affluent Americans in the Drivers’ Seat
Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
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Americans' Views on the Media
Ipsos poll shows almost a third of the American people agree that the news media is the enemy
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[EVENT] Connecting with Business Influencers: Breakfast
October 02 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.
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Reuters/Ipsos Data: Core Political (08/01/2018)
Democrats continue to lead the generic congressional ballot. President Trump's approval rating remains unchanged.