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Strong majority feel positively toward Biden’s inauguration speech
Ipsos snap poll finds bipartisan agreement in Biden’s speech and the challenges that lie ahead
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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DIY Research: Everybody’s Doing It. Are you?
Stay ahead of the competition – discover how our cost-effective ad-hoc digital solutions can help you achieve your research needs.
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Misinformation around U.S. Capitol unrest, election spreading among Americans
Latest Ipsos poll shows Capitol rioters viewed as “criminals,” “right-wing terrorists,” but views divided sharply along partisan lines
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Conservative media consumers run the opinion gamut. How is conservative media responding?
Fox viewers believe QAnon conspiracy theories and the fact that Joe Biden legitimately won the election in equal parts.
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We can’t fix democracy if we can’t even agree what’s broken
American democracy is on life support. And the increasingly alternate realities occupied by some citizens is the central malady suffered by the body politic.
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How companies and brands can safely support democracy in action
With the 2020 election behind us, the lingering question is how much damage has been done to the basic tenets of democracy in America?
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What we agree on in America’s path forward
Do Republicans and Democrats agree on anything these days?
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Is Party ID the only ID?
We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.
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Majority support social media platforms suspending or deleting President Trump’s accounts
Half believe tech companies have too much influence over elected officials