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Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
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MRMW North America
Success in 2019 will depend on how willing brands are to challenge their current strategies, and begin #EmbracingDisruption
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Reuters/Ipsos Data: Core Political (03/06/2019)
President Trump's approval rating is strong among Republicans, but remains very low among Democrats.
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Small Business Expectations Down, Yet Operations Stay Strong
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
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Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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Global Study: Majority Believe Political Divisions are Dangerous for Society
Americans are particularly worried about political divisions, but less than a third regularly converse with people who have opposing views
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Six Conceptions of Nationality: A Global Segmentation Based on Inclusiveness
Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality
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Global study: Half of men think they’re expected to do too much in the fight for gender equality
Despite this, attitudes are changing: two-thirds say achieving gender equality is personally important, including six in ten American men
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The Super Bowl Creative Tool Box
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
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Men Not Emasculated By Caring For Children – But Need Support From Employers
A new global survey finds three-quarters of respondents disagree that a man who stays at home to look after children is less of a man