Despite decreased likelihood to use and trust sharing economies among Americans (since 2017), Millennials remain most likely to trust (71%) and use (63%) these services.
Washington, DC — Overall, significantly fewer Americans are likely to use sharing economy services during summer vacation (41% vs 47% in 2018, 50% in 2017). According to an Ipsos poll conducted on behalf of Allianz Global Assistance, despite fewer millennials (63%, down 14 points since 2017) indicating they will be likely to use sharing economy services this summer, they remain more likely to use these services than Gen X’ers (41%) and Baby Boomers (24%).The general decline in usage is driven by Gen X’ers, who have shown the largest decline in usage (down 19 points since 2017), while Baby Boomers on the other hand, have been steadily trending upwards (directionally up 5 points since 2017).
As was the case two years ago, in addition to younger travelers, males (46% vs.37% females) and high-income earners (45% $50k+ vs. 35% <$50k) continue to be more likely to indicate higher likelihood to use sharing economy services.
As a driver of usage, the decline in usage could be explained by the decline in trust (56% vs 62% in 2018, 65% in 2017). Pointing to the conversion from trust to usage, those who trust sharing economies (67% vs 10% those who do not) are far more likely to use these services. As is the case for usage of sharing economies, despite decreased trust among millennials (71%, down 12 points since 2017), they are still most likely to trust these services. Gen X’ers notably show the greatest decline in trust (55%, down 14 points since 2017). Interestingly, despite a directional increase in usage among Baby Boomers since 2017, they still display a directional fall in trust (down 3 points since 2017).
About the Study
These are some of the findings of an Ipsos poll conducted between May 1 and May 2, on behalf of Allianz Global Assistance. For this survey, a sample of 1,005 American adults was interviewed online via the Ipsos I-Say panel. Generational categories are being loosely defined as follows: Millennials aged 18-34, Gen X aged 35-54, and Baby Boomers aged 55+. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.5 percentage points, 19 times out of 20, had all Americans adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Vice President, Public Affairs
Ipsos
+1 416 324-2002
[email protected]
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry. With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.
