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ARF: The Great Resignation
Join Ipsos’ North American head of Human Resources, Liz Osterhus, for a discussion about how the advertising/research industry’s workforce has changed in just six months, and what companies can do to improve employee retention.
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Right place, right time: How Google feeds create value for brands and buyers
Consumers engage more deeply with advertisements and experiences that are meaningful to them, and Ipsos research shows that Google’s immersive surfaces and formats are uniquely positioned to help brands deliver.
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Ipsos Experts & Guest Speakers
Read bios for our expert speakers for the evening from across Ipsos Strategy 3, as well as our special Guest Speaker from the New York Times
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Why diversity makes companies stronger
Rohit Bhargava, co-author of “Beyond Diversity,” explains why a diverse workforce can be an advantage for employees and businesses — if they get it right.
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Synthesio and Twitter explore wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Global survey shows many are not comfortable talking about menopause
Gender gap in attitudes and knowledge about menopause is especially wide in the U.S.
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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage