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Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
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Whatever the item, people don’t want to pay surge pricing for it
However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker
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Wellness
Emerging technologies and changing perspectives could help Americans live longer and healthier lives. Here’s what that could look like — and what it’ll mean for brands and businesses.
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How AI, new drugs, and your DNA will help us live better for longer
What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.
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Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
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ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
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[WEBINAR] Loving or Loathing: Understanding Affluents’ Relationship with Luxury
With studies running in 50 markets around the world, we are able to offer an unparalleled understanding of how Affluents think and act – insights critical for all marketers hoping to increase share of wallet among the wealthiest consumers.
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Unlocking the creative potential of out-of-home advertising
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
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Why parenting leads to greener perspectives (and purchases)
Ipsos data indicates that affluent parents have more environmentally friendly spending habits than non-parents. Here’s why brands and businesses should take note.
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.