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More Americans say their employer aligns with their political beliefs
More Americans now say their employer aligns with their personal political beliefs than last year, a 12-point jump to 61%, according to the Ipsos Consumer Tracker
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.
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THE QUIRK’S EVENT: New York
Join Ipsos’ Greg Halperin and Nestle’s Michael Shapiro as they explore how synthetic data, a powerful new tool, is redefining what’s possible in testing by enabling faster, deeper insights with greater agility.
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Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems
Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
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ARF: The Power of Humor and Memes in Marketing
Join Ipsos’ Jesse Itzkowitz and Becarren Schultz as they take part in a panel of experts to share best practices, real-world examples, and the fine line between funny and risky.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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[RECORDING] Sustainable Brands: The CMO + CSO Power Partnership
Hear practical insights on how these two roles are increasingly collaborating to meet rising stakeholder expectations, drive long-term value, and connect authentically with consumers.
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How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
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Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
Findings of the fourth edition of the Ipsos LGBT+ Pride Report
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.