The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations. Please join Ipsos in New York to hear more about making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment [Room 2 | 4pm | July 19].

Michelle O’Neill, a senior client officer at Ipsos, will ask probing questions of Natasha Hritzuk, VP global entertainment insights at Warner Bros. Discovery, formerly global head of research and insights at Microsoft and recently named a top Industry Insight Influencer, in order to gain a deep knowledge of her best practices to be successful in any Insights role during these turbulent times.

Key takeaways:

  1. Evolving your insights role/department in a pressure-filled and competitive environment utilizing three best practices.
  2. Gaining new perspective and dealing with ever-present agility demands.
  3. Identifying opportunity areas to not only survive but to thrive in this current environment.

Please also join us to hear more about keeping the humans in your AI research [Room 1 | 11:15 am  | July 20]. As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos’ Matt Carmichael will present data about how people are balancing the worry and wonder of AI, as well as the tools it is developing and Amazon will talk about how they are putting these ideas into practice.

For more event details, please visit THE QUIRK’S website. Be sure to also stop by the Ipsos booth #526 for more exciting insights.

Want to stay abreast of our latest data and insights in context for leaders in business, politics and beyond on a weekly basis? Sign-up for our newsletter here.

We’re also hosting a private client dinner on July 19. Reach out for more information!

Speakers :

  • Michelle O’Neill, Senior Vice President, US, Client Org

  • Matt Carmichael, What the Future editor and head of the Ipsos Trends and Foresight Lab