THE QUIRK’S EVENT: New York

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations, including Los Angeles (February) and Chicago (April).

Join us in New York to hear more about:

Knowing the new America: Managing your brand communications when words matter more than ever [July 23 | 11:15am | Room 4]

Americans may value brands that align with their values – but they swiftly punish those that communicate in hypocritical or inauthentic ways. Where does that leave your brand?

From political polarization to brand backlash, organizations and institutions face new and urgent challenges when communicating with the public. To act with clarity and confidence they must know the new America. So in this session, we’ll explain how decision-makers can tailor their messaging to a nuanced public opinion landscape and craft impactful communications without alienating key audiences.

Alec Tyson, Ipsos’ lead pollster in the U.S., and Ruth Moss, a trusted partner to Ipsos’ top technology clients, will share exclusive polling data and expert insights on what executives, marketers and insights leaders in CPG, retail, tech, health care and other sectors need to know (and do) to drive growth in uncertain times.

A New Breed of Insights: Unleashing synthetic data for product testing [July 24 | 3:45pm | Room 4]

In an era where data is king, Ipsos and Purina have unleashed a game-changing approach to product testing, one that’s tailor-made for today’s fast-moving consumer landscape. This session, featuring Ipsos’ Greg Halperin and Nestle’s Michael Shapiro, explores how synthetic data, a powerful new tool, is redefining what’s possible in testing by enabling faster, deeper insights with greater agility. Together they will share a real-world case study demonstrating how synthetic data was employed for a leading pet food brand – offering improved speed and precision without sacrificing rigor.

Attendees will learn how synthetic data can: expand product testing across countless scenarios without inflating budgets; unlock insights from hard-to-reach or niche segments; and deliver results that mirror traditional methods with impressive accuracy.

 Don’t miss out. Please click here to register. We’ll also be hosting a private Ipsos cocktail networking event. Please reach out for more details. 

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