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Why Gen Z holds the key to future travel spending growth
Is Gen Z’s heightened interest in travel a short-term spike or a lasting shift? The answer will matter for brands and businesses across a range of industries, says Michael Nevski, director of global insights at Visa.
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Future Jobs to be Done: Leisure
Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.
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Here's why younger shoppers still hit the mall
New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.
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Oceana Offshore Drilling Survey
American voters support various policies aiming to protect the ocean and wildlife.
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Air conditioning: yet another thing impacting our budgets
The latest Ipsos Consumer Tracker details Americans’ use of air conditioning (and how they feel about its costs).
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Global Attitudes to Refugees
A new 52-country survey from Ipsos and UNHCR for World Refugee Day 2024 reveals enduring public support for refugees, alongside stark variations in attitudes.
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Politico Magazine Ipsos Trump Hush Money Verdict
One in five Americans say that the conviction of Donald Trump is important to how they will decide to vote and that they are less likely to support Trump in November.
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How platforms can boost social authenticity and engagement
Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.
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Economic attitudes | Consumer behavior
Latest public opinion data on the public's economic outlooks, including long-term trends on consumer confidence
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Most Americans feel fake news will be a big problem in the 2024 Presidential election
Meanwhile, just one in four Americans say they are following news around the 2024 election very closely