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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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November 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability As Expectations Index Rises
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How focusing on consumers could create an EV future people want
American EV auto brands are under pressure from multiple fronts. But the first roadblock they should address is the driver experience, says Patrick Sheposh, executive vice president of Ipsos’ Automotive Mobility practice.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Lisa Gudding, president of strategic growth at Ipsos, joins the Insights Association’s Board of Directors
Appointment serves to recognize Gudding’s leadership in the insights industry
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Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping
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The State of Democracy 2024: Between discontent, deep democratic disparities and calls for reform
New Ipsos survey offers an in-depth analysis of democratic perceptions in eight Western countries, highlighting significant disparities and a strong demand for systemic reform
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Persuasive, Powerful, and Human-Centric Storytelling
Revisit our on demand webinar to hear inspirational stories of clients leveraging our diversified set of qualitative research solutions.
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New 27-country poll explores opinions for development, use of autonomous weapons systems in war
Lex International poll conducted by Ipsos using Global Advisor
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Most Americans say they are giving less to charity because of the economy
Over half of Americans say they would like to be more strategic in their charitable giving, according to a Wells Fargo poll conducted by Ipsos on Americans’ charitable giving habits