Search
-
More say they can save money as mixed bag of economic opinions continues
The number of Americans who say they're struggling economically is going down, according to the Ipsos Consumer Tracker, but it’s still arguably not great that a sizable part of the population can’t splurge on a nice-to-have after paying their need-to-have bills.
-
Four in five Americans believe sporting events are too expensive
New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums
-
Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
-
INTELLUS SUMMIT: Modeling the Impact of Patient and HCP Influence on Rx Behavior
Be sure to join us for our presentation, Modeling the Impact of Patient and HCP Influence on Prescribing Behavior and Informing Audience-specific Marketing Spend
-
How brands can take smarter creative risks in a changing world
In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.
-
The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
The results of this research demonstrate the time-burden on ER+, HER2- mBC patients and their loved ones when going to receive care and the potential difficulty of care when an IM injection is part of their treatment plan.
-
How new obesity medications could transform the grocery landscape
Anti-obesity medications’ influence on Americans’ personal habits and diets could have cascading effects for food and beverage retailers, according to a new Ipsos study. Ipsos’ Rhoda Schmuecking explains.
-
What you can learn from elite athletes about fitness
Whether you’re a pro athlete or an average Joe, your fitness journey needs to start with the fundamentals, says Buddy Morris, the NFL’s 2021 Strength Coach of the Year.
-
Floridians support increasing funding to K-12 public schools
Many also support teachers having credentials and a college degree, curriculum designed by education professionals
-
MDVIP/Ipsos poll shows Americans are struggling with the healthcare system
Despite this, many Americans have a positive view of their personal doctors