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Laid off workers experience greater stress than others due to coronavirus outbreak
Americans who have been laid off or furloughed have trouble accessing unemployment benefits that are critical to avoiding financial difficulties
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The Human Experience of Living Through a Pandemic
View our on demand webinar exploring learnings gleaned from our online communities, combined with a behavioral science context.
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Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.
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Reuters/Ipsos Core Political: Coronavirus Tracker (05/06/2020)
Political attitudes are shaping behavioral responses to the coronavirus.
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75 years later, honoring World War II still matters
The conflict is still a significant part of national identities worldwide
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Automotive Purchase Intention Driven by COVID-19 Social Distancing Concerns
New Ipsos Auto Global Study reveals U.S. and China pre COVID-19 vehicle intenders are more likely to buy after the pandemic.
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Small Business Special Report: COVID-19 Concerns Remain High
U.S. small businesses continue to temporarily close, many express major concerns over cash flow
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Ipsos Update - May 2020
Welcome to May’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes an overview of our work on coronavirus to date as well as reports on topics including climate change, corporate reputation, mobile surveys, and our changing media habits.
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Reuters/Ipsos Coronavirus Impact on Recreation (04/29/2020)
Many Americans will wait until there is a vaccine before returning to professional sports games, theatres and amusement parks.
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The Balancing Act
A guide to walk the fine line of striking the right balance in developing creative that is instantly familiar, but also fresh and new.