Ipsos Update - May 2020

Welcome to May’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes an overview of our work on coronavirus to date as well as reports on topics including climate change, corporate reputation, mobile surveys, and our changing media habits.

Welcome to May’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes an overview of our work on coronavirus to date as well as reports on topics including climate change, corporate reputation, mobile surveys, and our changing media habits.

CORONAVIRUS ROUND-UP

Find the latest public opinion research, analysis and white papers on the coronavirus crisis from Ipsos around the world as governments, companies and individuals continue to respond to an unprecedented set of challenges. Read more.

WHAT WORRIES THE WORLD?

Coronavirus records the highest level of concern seen for any category since our What Worries the World survey began. COVID-19 is the top issue in 24 of 28 countries today, while concern about unemployment and healthcare is also on the rise. Read more.

EARTH DAY 2020

Our research for Earth Day finds that seven in ten respondents across 14 countries consider climate change to be as serious as COVID-19 in the long-term. Looking ahead, two-thirds of respondents (65%) say they support a “green recovery” from the pandemic. Read more.

REPUTATION COUNCIL 2020

Corporate reputation is critical in our world of constant disruption. Our annual report presents the latest thinking and practice in corporate reputation management with global perspectives from our reputation council members. Read more.

MOBILE FIRST

There are 3.5 billion smartphones users in the world today. Designing surveys for optimal use on mobile devices will enhance accessibility and usability for all respondents, and bring a number of additional benefits. Read more.

MULTI-SOURCE HEALTHCARE DATA

Integrating data from a variety of real-world sources allows the world of healthcare research to become more customer and patient-centric. Our paper states that the unconventional combination of data science and qualitative research will be key in the future. Read more.

MEDIA IN CONTEXT

The first weeks of lockdown show how the pandemic is changing how and why we watch TV. Content is doing more than just filling a time gap and is fulfilling different roles in our households today. Find insights from our research in the UK, US, and MENA. Read more.

SPORT & ACTIVITY

Record levels of activity were recorded among the British public before COVID-19. Meanwhile, two-thirds of French people are still managing to do regular exercise during lockdown. Read more.

If you have any questions or suggestions for future content, please email: Natalie.Pearson@Ipsos.com

To subscribe to the IKC distribution list, please email: Jamie.Stinson@Ipsos.com

Society