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How brands can take smarter creative risks in a changing world
In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.
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Michael Link appointed as President of Ipsos U.S. Public Affairs
Link, a distinguished researcher and leader, will lead Ipsos’ Public Affairs practice in the U.S.
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Where Americans stand on generative AI
Below are five charts on the state of generative AI models and how the public feels when it comes to AI regulation
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
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What the Future: Parenting
Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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[WEBINAR] What the Future: Wellness
The picture of health is changing. New attitudes, innovations, and medications are transforming how millions manage their physical and mental wellness — and even greater shifts are on the horizon, from nutrition to prescriptions.
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Wellness
Emerging technologies and changing perspectives could help Americans live longer and healthier lives. Here’s what that could look like — and what it’ll mean for brands and businesses.
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How new obesity medications could transform the grocery landscape
Anti-obesity medications’ influence on Americans’ personal habits and diets could have cascading effects for food and beverage retailers, according to a new Ipsos study. Ipsos’ Rhoda Schmuecking explains.