What the Future: Parenting

It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands can help solve. What the Future: Parenting offers exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them today and in the coming years.

Revisit our on demand webinar to hear how forces like climate change, technological innovation, and shifting social norms could reshape family dynamics and parenting styles in the years to come. We also share what those changes mean for industries as varied as technology, health, food and beverage, education, and finance. 

Featuring exclusive U.S. data from our Future of Parenting study, What the Future Editor, Matt Carmichael, shares highlights from our interviews with: 

• Rachel Minkin, research associate at Pew Research Center 
• Catherine Bertrac, senior vice president of marketing, Kinder 
• Avni Patel Thompson, founder, Milo 
• Jade Sasser, podcaster and associate professor, University of California, Riverside