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How inclusion can help immersive media scale
Cathy Li, the World Economic Forum’s head of media, entertainment, and sports, discusses why the metaverse must value accessibility and inclusion from the start.
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Will viewers cross over to immersive content?
New technologies could transform the interactivity between TV, film, and audiences, says Warner Bros. Discovery's Vera Chien.
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Here’s what it takes to attract early adopters in 2022
Early Adopters are key for businesses offering innovative production, especially amid record inflation.
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Why are consumers still leery of autonomous driving technology?
Regardless of age, the industry is facing meaningful obstacles to the adoption of autonomous technology. Learn more about how to address misconceptions.
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DESIGN THINKING CONFERENCE
Want to hear the latest in User Experience research – stop by the Ipsos booth while at #DesignThinking2022.
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Features and technology driving interest in new automobiles
Revisit our recorded webinar to hear new research insights from our Mobility Navigator syndicated program focused on Autonomous Driving Tech.
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[WEBINAR] What the Future: Reality
The future of reality (augmented, mixed and virtual) is perhaps the next great frontier for people and for brands.
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.