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Clifford Young, President of Ipsos U.S. Public Affairs, joins the Ad Council’s Board of Directors
Clifford Young, President of Ipsos Public Affairs in the U.S., has been elected to the Ad Council’s Board of Directors
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Researchers at Ipsos, the University of Chicago, and University of Michigan present new analysis on the lifesaving impact of public safety early warning systems in Ukraine
Public safety alerts have saved countless lives in Ukraine — but lose effectiveness over time, according to new study
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Insights for Embedding ESG in Experience
Strengthening customer relationships while doing right by the world
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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How the public feels about the Silicon Valley Bank failure
In the five charts below, we explore how Americans are approaching the banking crisis and how opinions on government bailouts have changed in the past decade.
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AAPOR Annual Conference
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research, short courses and discussion forums for attendees of diverse disciplines from around the world.
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Artificial intelligence: What brands, innovators and digital product managers need to know today
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what Americans think, according to Ipsos research.
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The dark side of electric vehicles
How electrification has the potential to undo decades of improvements in auto customer experience