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Why we are susceptible to disinformation
Do populist or nativist sentiments impact the spread of fake news?
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How brands can move beyond purpose and become trusted news sources
In this complex news landscape, brands have an opportunity to maintain and even earn more trust with their customers.
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The truth about shared truth
There’s a prevalent narrative that trust and truth are dead. But Ipsos research finds these concepts alive, important, and more valued than ever.
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The impact of a debate is pretty minimal if an insect can steal the show
Vice-presidential debate does little to change the trajectory of the campaign.
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Tracking our Great Escape – Media Consumption
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
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U.S. consumer sentiment drops
Economic uncertainty erodes previous weeks’ gains in consumer confidence
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Reuters/Ipsos Core Political Survey: General Election Tracker (10/07/2020)
Biden continues to outperform Trump; Trump's approval rating is flat
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Major news isn’t changing people’s mind on the election
President Trump’s diagnosis and RBG’s passing flipped the news on its head, but neither event is changing hearts and minds.
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The State of Happiness in a COVID World
Global Happiness 2020 survey shows U.S. is among countries where happiness has receded the most since last year. Relationships, health and safety contribute more to happiness than they did pre-pandemic; time and money not as much.