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Reuters/Ipsos Core Political Survey: General Election Tracker (10/21/2020)
Trump continues to trail Biden in the election for president
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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Reuters/Ipsos Core Political Survey: General Election Tracker (10/14/2020)
Biden continues to lead over Trump in the election for president
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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Will the economy or coronavirus be the decisive issue on Election Day?
Trump’s diagnosis keeps the coronavirus front and center in the presidential race.
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Why we are susceptible to disinformation
Do populist or nativist sentiments impact the spread of fake news?
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How brands can move beyond purpose and become trusted news sources
In this complex news landscape, brands have an opportunity to maintain and even earn more trust with their customers.