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What the Future: Manufacturing
Revisit our foresight webinar exploring how AI, sustainability and politics will reshape the future of manufacturing, and how marketers can prepare their strategies today.
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Future Jobs to Be Done
In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.
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Americans have mixed feelings about automation in the workforce
The general public is excited about AI — except when it comes to their livelihoods. Ipsos’ Jennifer Berg explains why manufacturers and other employers need to address worker concerns head-on.
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How organized labor will fit into a reorganized economy
Ipsos’ Annaleise Azevedo Lohr discusses the macroeconomic (and microeconomic) forces driving the return of American unions — and what they mean for the future of labor.
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How companies can mine technology for the energy transition
Denise Johnson, group president of Resource Industries at Caterpillar, explains the innovations that will define next-gen industrial equipment, from electrification to automation.
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How human-robot partnerships will remake manufacturing
Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots, thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.
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Why Americans’ attitudes on globalization are in flux
In the information age, consumers have an unprecedented degree of insight on what they buy and how it’s made. That raises the stakes for manufacturers, says Jennifer Bender, associate partner at Ipsos Strategy3.
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How we can keep small manufacturing “Made in the USA”
Buying American-made isn’t just about sustainability — it’s an opportunity to invest in quality and community, says Rob McMillan, founder of the direct-to-consumer clothing brand Dearborn Denim.
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How tech is helping companies future-proof their supply chains
How can manufacturers prepare for the unpredictable? Scott DeGroot, vice president of Global Distribution and Planning at Kimberly-Clark Corporation, discusses how strategic foresight can shape flexible and durable supply chains.
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How to align ESG with what matters most to Americans
Ipsos’ Trent Ross explains where Americans’ ESG priorities lie — and why brands and businesses should be paying attention.