Americans have mixed feelings about automation in the workforce
The general public is excited about AI — except when it comes to their livelihoods. Ipsos’ Jennifer Berg explains why manufacturers and other employers need to address worker concerns head-on.
Broadly speaking, people are optimistic about AI — but a recent Ipsos study indicates that there is less confidence when it comes to the labor market, with Americans worrying that robotics and automation may decrease job security and increase layoffs across sectors.
The consensus is that change is coming, whether we’re ready for it or not. People see warehouse and industrial workers as particularly vulnerable to these shifts: Nearly half believe that they will have a difficult time adapting to robotic and automation technology. That means brands need to anticipate and communicate about the opportunities this technology presents for industrial workers, from reskilling to retraining.
Two in five Americans expect the AI revolution will create new categories or kinds of jobs. Managers need to help workers see themselves in those roles.
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