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Ipsos Global Advisor: Views on Aging
Ipsos global study finds high levels of concern about aging and paints a worried picture of later life.
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Brand Storytelling Genius
Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Survey: Travelling with pets can cause family strife
Also, 13% of pet owners admit to faking “service animal” status
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New Year's Eve: Staying in is the new going out
According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in
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Optimism Reigns in 2018, But Will it Continue?
In our latest Thought Starter, we reflect on 2018 and canvas American’s feelings about 2019.
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Reuters/Ipsos Data: Core Political (12/05/2018)
President Trump continues to receive moderate support for his handling of international trade following the G20 summit in Argentina.
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Reuters/Ipsos Data: Core Political (11/28/2018)
President Trump's overall approval rating has remained steady since the election.
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Reuters/Ipsos Data: Core Political (11/21/2018)
Ahead of Thanksgiving weekend, Congress enjoys a slight bump in approval.
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Black Friday is dead, long live Black Friday!
For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.