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Polarization is spilling over into tech, while wokeness stays the same
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
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Insights to Activate: Know the New America
Hear how leaders across industries, like CPG, retail, tech, healthcare, and others, can leverage polling data, market research, and strategic foresight to build resiliency and meet the needs of their clients and citizens.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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What the Future: Pets
Revisit our on-demand webinar to hear insights about the shifts in pets’ roles in our homes and society, and how that may evolve in the future.
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Parents Believe New Instagram Teen Accounts Will Benefit Teens
Survey finds over 90% of parents view features as helpful in supporting their teens on the platform.
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Most Americans read, but it's not our priority leisure activity
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
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Cancer screening options are important to older adults
Adults ages 50-75 want their healthcare provider to make them aware of Multi-Cancer Early Detection (MCED) tests so they can take action
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Nutrition, Mental Resilience, and Infectious Disease Recovery
The Virsa Foundation, through its JIVINITI Research Program and in collaboration with Ipsos has released findings from the GAIA Study
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Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
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Most Americans are worried about an apocalypse. But different ones.
Americans are most concerned about the collapse of U.S. democracy, while others are worried about economic collapse or World War III, according to new data from the Ipsos Consumer Tracker.