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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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SOTU Makes Trump’s Re-election Strategy Clear
Themes from last night's State of the Union address provide insight into how President Trump will play to his base and potentially undercut the eventual Democratic nominee.
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Ipsos Introduces Kids and Family Center of Excellence with Release of the Family Media Experience Fall/Winter 2019 Survey
Study Highlights Evolution in the American Family’s Media Consumption in the Era of Choice
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.
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Affluents & Social Media: Usage, Trust and Influence
View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.
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Ipsos Clients Win Nine David Ogilvy Awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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[WEBINAR] Affluents & Social Media: Usage, Trust and Influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation.
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[EVENT] Affluent Survey 2019 Release Breakfast
We began our Affluent Survey over 40 years ago, because we understood that it’s crucial for businesses seeking to deliver growth and increased ROI to apply focus towards audiences and prospects with disproportionate value.