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How technology is reshaping family dynamics and parenting in the future
What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.
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Majority of Americans think both Biden and Trump are too old to serve second terms
Americans divided in aftermath of Hur Report and collapsed border deal
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One in five Americans plan to bet on the Super Bowl in 2024
Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker
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2023 College Student Fall Mental Wellness Survey
The research suggests many ways in which residential communities and other on-campus and off-campus entities can support college students who are struggling.
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Why Americans' future economic expectations remain pessimistic
Continually rising prices and lack of trust in government are possibly keeping sentiment down
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People are worried about the misuse of AI, but they trust it more than humans
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Future Jobs to Be Done
In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.
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How human-robot partnerships will remake manufacturing
Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots, thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.
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How we can keep small manufacturing “Made in the USA”
Buying American-made isn’t just about sustainability — it’s an opportunity to invest in quality and community, says Rob McMillan, founder of the direct-to-consumer clothing brand Dearborn Denim.