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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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Small Business Index Stabilizes, More Optimism Towards Local Than National Economy
This quarter’s MetLife/U.S. Chamber of Commerce Small Business Index score reflects a lull in the high and rising optimism seen in the past few quarters.
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Reuters/Ipsos Poll: Senate Impeachment Verdict
Nearly half of Americans believe the Senate is protecting President Trump.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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A Quarter of Americans Expect a Less Gendered Future
The results anchor a new report from Ipsos that delves into the global public opinion about the future of gender.
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SOTU Makes Trump’s Re-election Strategy Clear
Themes from last night's State of the Union address provide insight into how President Trump will play to his base and potentially undercut the eventual Democratic nominee.
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[EVENT] The Future of Gender
The night will comprise a panel discussion on how brands and products are evolving to embrace changing gender norms and societal comprehension of and expectations for gender.
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Ipsos Introduces Kids and Family Center of Excellence with Release of the Family Media Experience Fall/Winter 2019 Survey
Study Highlights Evolution in the American Family’s Media Consumption in the Era of Choice