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#2020: 8 Social Insights That Defined an Extraordinary Year
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands can play.
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U.S. consumer sentiment holds steady
Four in ten Americans believe their financial status will improve as the vaccine is administered
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (12/16/2020)
Trump's approval remains stable; Biden's approval has softened
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Cookies and milk are seen as a classic holiday duo by more than four in five Americans
New fairlife/Ipsos Poll finds that when eating cookies, most prefer to pair with a rich and creamy glass of milk over any other beverage
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New Nationwide Study Uncovers Best and Safest Brands to Shop Curbside Ahead of the Holidays
Walmart, Target, Nordstrom, and Kohl’s deliver best and safest customer experience among the retailers expected to be busiest this shopping season.
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A third of Americans expect to keep working from home after the COVID-19 vaccine rolls out
We are getting a clearer picture of the future of work as the vaccine signals a massive shift in the pandemic fight.
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Global consumer confidence still picking up slowly
Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.
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Why don't people vote?
Medill/NPR/Ipsos poll reveals that nonvoters are more likely to cite disconnect from politics, rather than barriers to submitting a ballot
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Small Business Index holds steady while COVID-19 concerns remain high
The fourth quarter's MetLife/U.S. Chamber of Commerce Small Business Index score indicates relatively unchanged sentiments regarding business operations and expectations