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Latest U.S. opinion polls [2024/2025]
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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20 years after Hurricane Katrina, Americans want improvements to U.S. disaster preparedness
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
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Most Americans support government regulation of AI
Americans have mixed views on the state of their personal financial situation
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[WEBINAR] Brand America 2025
Over the last century, the global consumer marketplace powered remarkable growth for American brands — but to succeed in the next century, leaders will need a new understanding of purchase intention and trust.
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ARF MSI Analytics & Forecasting 2025
Join us on September 30th to hear more about Synthetic Data in Action: Ipsos’ Human-Centered Approach to AI Research
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ARF David Ogilvy Awards & Creative Effectiveness 2025
Ipsos is named on the following 2025 Ogilvy Awards submissions.
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Navigating Brand Experience in the New America
Join Ipsos for a conversation on the evolving American public opinion landscape and what it means for the future of brand experience.
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Are electronics the new luxury?
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
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Most Americans aren't seeing positive news about the economy
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
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Affluent Americans more likely to have increased their net worth this year
Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker